Local SEO Case Study: Alliance Construction corp
We Increased Calls and Leads by 90% from GMB/GBP in Less Than 3 Months
Alliance General Construction Corp a reputable general contractor in Bronx, NY, approached our Western SEO agency to enhance their online presence and drive more business via local search. The company had a strong local reputation but was struggling to leverage online tools effectively to capture leads from Google searches and map results.
Challenge
The main goal was to improve Alliance General Construction Corp’s visibility on local search results, specifically focusing on their Google My Business (GMB) profile. This would help increase local phone inquiries and website visits, ultimately leading to more business opportunities in the Bronx area.
- Increase inbound calls through the Google My Business profile.
- Boost local search visibility for relevant solar-related keywords.
- Enhance customer engagement with more reviews and interactions.
- Drive more leads to their business, resulting in higher conversions.
Our Strategy & Approach
We focused on the following local SEO strategies to improve visibility and increase calls from GMB:
- Optimizing Google My Business (GMB) Profile:
- Fully optimized the GMB profile, ensuring that all business details (address, phone number, business hours, website link) were accurate and consistent.
- Added high-quality images of completed projects, including before-and-after shots, to attract more attention from searchers.
- Created detailed business descriptions with relevant keywords like “General Contractor in Bronx, NY,” “Construction Services,” and “Residential & Commercial Contractors.”
- Regularly posted updates, including promotions, project completions, and seasonal services, to stay visible and engage users.
- Local Citations and Directory Listings:
- Ensured Alliance General Construction Corp was listed consistently across top local directories, such as Yelp, Angie’s List, and BBB, using the same business details (NAP: Name, Address, Phone).
- Improved local citations in Bronx-specific listings, helping search engines better understand the business’s location and relevance to the target market.
- Review Management and Reputation Building:
- Encouraged satisfied customers to leave positive reviews on the GMB profile, helping to improve social proof and SEO rankings.
- Responded to reviews promptly and professionally, showing engagement and building trust with potential clients.
- Local Keyword Optimization:
- Conducted thorough keyword research to identify high-value local keywords, such as “general contractor Bronx,” “construction company in Bronx,” and “home renovation contractors Bronx.”
- Integrated these keywords into the website content, meta tags, and GMB description.
- On-Page SEO for Local Relevance:
- Optimized website content with location-based keywords to improve relevance for local search queries.
- Improved site speed, mobile-friendliness, and user experience to reduce bounce rates and improve ranking factors.
As A Results
After three months of executing these strategies, Alliance General Construction Corp saw impressive improvements:
- Increased GMB Visibility:
- There was a 150% increase in visibility on Google My Business, with their GMB profile showing up more frequently in the local pack and map results.
- Their GMB insights showed an increase in customer actions, including clicks to call, website visits, and requests for directions.
- Phone Calls and Leads:
- The number of phone calls from the GMB profile increased by 90%, leading to a substantial rise in inquiries and new business.
- Leads from local searches grew steadily, particularly for high-value services such as residential renovations and commercial contracting.
- Enhanced Online Reputation:
- The client received over 20 new reviews, with an average rating of 5 stars, strengthening their credibility and trust within the local community.
Are You Ready to Boost Your Leads?
By focusing on local SEO optimization, Alliance General Construction Corp experienced significant growth in online visibility and phone calls in just three months. Their GMB profile became a powerful lead-generation tool, helping them stand out as a trusted general contractor in the Bronx, NY. We continue to work with them, refining and building upon these results to further enhance their local SEO presence and business growth.
If you’re looking to boost your local SEO and generate more calls through your Google My Business listing, we can help. Contact us for a consultation!
