Local SEO Case Study
3x Calls and Leads from GBP in 3 Months For A Pain Management Clinic

PS: Due to the client’s request for privacy, we have not revealed the clinic’s name. We respect their wishes while showcasing the impact of our work.
In the digital age, a strong online presence is crucial for healthcare providers, especially for specialized clinics like pain management practices. Our client, a well-established pain management clinic, had limited success with online patient bookings despite providing top-tier services. We were tasked with improving their local SEO strategy for pain management clinic to increase visibility and drive more patients to book appointments through their website.
In just 3-4 months, we managed to achieve a remarkable 3X increase in online patient bookings. Here’s how we did it.

Challenge
The clinic was experiencing a steady flow of patients, but their online booking system was underutilized. Their website and online presence weren’t optimized for local search, leading to missed opportunities for attracting new patients.
The goal was to increase their online patient bookings, raise their clinic’s visibility in local search results, and create a more seamless experience for potential patients searching for pain management services in the area.
Our Strategy & Approach
Step 1: Comprehensive Local SEO Audit
We started by performing a comprehensive audit of the clinic’s existing digital footprint. This included analyzing their website, Google Business Profile (GBP) profile, backlinks, and overall search visibility.
- Google Business Profile (GBP) Optimization
The clinic’s GBP was outdated and lacked relevant details. We fully optimized the GBP listing by updating key information such as their business hours, phone number, services, and location. We also added high-quality images and encouraged patients to leave reviews. - Local Keyword Strategy
We conducted extensive keyword research to identify the best local keywords for the clinic’s services. We focused on targeting long-tail keywords like “pain management in [city]” and “pain clinic near me.” These keywords were strategically placed throughout the website, including in meta tags, headings, and content. - Website Optimization
We worked on optimizing the clinic’s website for local SEO. This included updating title tags, improving the internal linking structure, and adding location-specific content to the homepage and service pages.
Step 2: Content Strategy
The clinic’s website lacked compelling content that directly addressed the concerns and needs of potential patients. To resolve this, we created a content strategy that focused on local pain management topics, patient success stories, and frequently asked questions.
- Educational Blog Posts
We published blog posts that answered common questions about pain management treatments, pain relief options, and self-care tips. These posts were optimized for local SEO, helping the clinic attract more organic traffic from search engines. - Patient Testimonials
We incorporated detailed patient testimonials and case studies, highlighting the positive outcomes of treatment at the clinic. These not only built trust but also helped improve the clinic’s authority in local search results.
Discover Our Local SEO Services for Pain Management Specialits and Clinics
Step 3: Review Management and Reputation Building
Online reviews are a critical factor in local SEO rankings and patient trust. We worked closely with the clinic to manage their online reputation.
- Encouraging Reviews
We encouraged happy patients to leave positive reviews on platforms like Google, Yelp, and Healthgrades. These reviews boosted the clinic’s credibility and played a major role in improving their local SEO performance. - Review Responses
We set up a process for the clinic to respond to both positive and negative reviews promptly. This showed prospective patients that the clinic values patient feedback and is committed to continuous improvement.

Step 4: Link Building & Local Citations
Local backlinks are essential for improving search engine rankings and building trust with search engines. We helped the clinic gain backlinks from reputable local sources, such as health directories, local news websites, and industry-specific blogs.
- Local Citations
We ensured that the clinic’s Name, Address, and Phone Number (NAP) were consistent across all online directories, which is a critical factor for local SEO rankings. - High-Quality Backlinks
We reached out to local influencers, health bloggers, and local community websites to gain backlinks, improving the clinic’s domain authority and visibility in search results.
Step 5: Conversion Rate Optimization
While increasing traffic to the website was important, we also focused on improving the conversion rate of website visitors into booked appointments.
- Booking System Optimization
We simplified the online booking process to make it as user-friendly as possible. This included optimizing the booking form for mobile users and ensuring that it was easily accessible on every page. - Clear Call-to-Action (CTA)
We ensured that each page on the website included a clear, prominent call-to-action encouraging visitors to book an appointment. We also added urgency through phrases like “Book Your Appointment Today!” and “Limited Spots Available!”

As A Results: 3X Increase in Online Patient Bookings
After implementing the local SEO strategy, we saw exceptional results:
- 3X Increase in Online Patient Bookings
Within just 3-4 months, the clinic’s online patient bookings tripled. This was attributed to the improvements made in local SEO, website optimization, and content strategy. - Higher Local Search Rankings
The clinic saw a significant improvement in local search rankings, particularly for high-intent keywords like “pain management near me.” - Increased Website Traffic
Organic traffic to the clinic’s website increased substantially, with more visitors engaging with the site’s content and proceeding to book appointments online.
Are You Ready to Boost Your Online Patient Bookings?
Through a targeted local SEO approach, we successfully increased the clinic’s online patient bookings by 3X in just a few months. Our strategy involved optimizing their Google Business profile, enhancing on-page SEO, improving local content, building their online reputation, and streamlining the booking process.
The clinic now enjoys a steady stream of online bookings, a higher search engine ranking, and an improved digital presence overall.
If you’re looking to boost your local SEO and generate more calls, leads, online patient booking through your Google Business profile, we can help. Contact us for a consultation!
Client Review About Our Local SEO Services
"Hi, I’m Dr. Ethan Turner, the director of a pain management clinic. We were facing a major challenge with our online presence—our Google My Business profile and website just weren’t showing up in front of potential customers on Google, and honestly, we weren’t even aware of the issue. That’s when the team at WesternSEO reached out to us. They explained how important is to rank at the top, especially as a pain management clinic. After taking advantage of their free consultation, we decided to partner with them. I have to say, they’re an incredibly talented team of local SEO experts. And the results speak for themselves. In just three months, they nearly tripled our patient count! I’m truly grateful to the WesternSEO Team for helping us grow our business. Thank you!"
Dr. E**an Turner Director & Owner of a Pain Management Clinic