Local SEO Case Study: PEP Solar
2X Calls and Leads from GMB/GBP in 3 Months
PEP Solar is a leading solar company based in Phoenix, known for their pioneering efforts in providing clean, sustainable energy solutions to homeowners and businesses. As one of the top solar companies in the region, PEP Solar wanted to enhance their online visibility and drive more customer engagement through local search.
Challenge
Despite being a well-established company in Phoenix, PEP Solar was struggling to generate enough calls and leads through their Google My Business (GMB) profile. Their online presence was underperforming compared to competitors, and they needed an effective strategy to increase local traffic, drive calls, and improve their online reputation.
Objective:
- Increase inbound calls through the Google My Business profile.
- Boost local search visibility for relevant solar-related keywords.
- Enhance customer engagement with more reviews and interactions.
- Drive more leads to their business, resulting in higher conversions.
Our Strategy & Approach
- GMB Optimization: We started by optimizing PEP Solar’s Google My Business profile to ensure it was fully completed with accurate business details, including:
- Business Name: Correctly formatted for local search.
- NAP Consistency: Ensured Name, Address, and Phone Number were consistent across all directories.
- Category Optimization: Chose the most relevant categories like “Solar Energy Company,” “Solar Energy Equipment Supplier,” and “Energy Consultant.”
- Service Area Setup: Specified Phoenix and surrounding areas to target local customers effectively.
- Google My Business Posts & Content Strategy: We started posting regularly on their GMB profile, including:
- Solar Tips and Industry News: Posts that kept the community informed and positioned PEP Solar as a thought leader.
- Seasonal Promotions: Limited-time offers that were highlighted through GMB posts.
- Customer Success Stories: Sharing real-life case studies and testimonials from happy clients.
- Engagement with Questions and Reviews: Responding to questions, thanking reviewers, and addressing customer concerns publicly.
- Review Generation & Reputation Management: Reviews play a critical role in local SEO. We encouraged satisfied customers to leave positive reviews on the GMB profile. This was done by:
- Sending follow-up emails post-installation asking for feedback.
- Simplifying the review process by providing a direct link to the review page.
- Actively engaging with reviews, thanking customers for their feedback, and resolving any negative comments.
- both user intent and SEO.
4. Local Citation Building: We ensured that PEP Solar was listed consistently across high-authority local directories such as Yelp, Yellow Pages, BBB, and others. Each directory listing matched the information on the GMB profile to enhance trust and authority in Google’s eyes.
5. Local Link Building: We focused on getting backlinks from local Phoenix-based blogs, news outlets, and solar-related websites to increase the domain authority of the PEP Solar website. This helped boost local rankings in search results.
6. On-Page SEO for Local Keywords: We identified high-performing local keywords for the Phoenix area, including phrases like “solar company in Phoenix,” “solar installation near me,” and “solar panel installation Phoenix.” These keywords were strategically placed in:
- Title tags, meta descriptions, and header tags.
- Content throughout the website, ensuring it was optimized for both user intent and SEO.
As A Results
After 3 months of implementing the above local SEO strategies, the results were remarkable:
- Call Volume Increased by 100%: The number of calls from the Google My Business listing doubled within just three months. Customers were calling directly through the GMB profile after viewing optimized posts and engaging with the reviews.
- Google My Business Insights Improvement: The number of views, searches, and interactions with the GMB profile saw significant growth, including a notable increase in direction requests and website clicks.
- Higher Rankings in Local Search: PEP Solar saw significant improvement in local rankings for key terms like “solar panel installation Phoenix,” “solar companies near me,” and other localized solar-related search queries.
- Increased Review Volume: There was a steady increase in the number of positive reviews, helping improve both online reputation and trustworthiness in the eyes of prospective customers.
Ongoing Partnership
Since the initial success, we’ve continued to work with PEP Solar, refining their strategy and building upon the success we’ve achieved. We’re constantly optimizing their GMB profile, creating new content, and pursuing additional backlink opportunities to maintain and build on their local SEO success.
Are you ready to boost your business revenue like PEP Solar?
By focusing on a comprehensive Google My Business optimization strategy, review management, local citations, and on-page SEO, we were able to double PEP Solar’s calls and leads within just three months. This success demonstrates the power of localized SEO efforts and highlights the importance of optimizing Google My Business for any business looking to thrive in a competitive local market like Phoenix.
If you’re looking to boost your local SEO and generate more calls through your Google My Business listing, we can help. Contact us for a consultation!
